Linkedin users love seeing product information, business tips, and behind the scenes.
Think of LinkedIn as your platform to get more specific on showcasing your product or service, sharing “how-to” tutorials, networking with fellow business owners, and getting feedback on future projects.
Use the Social Curator “Behind the Scenes”, “Benefits” or “Showcase Your Product/ Service” captions to better engage with your audience on LinkedIn.
You can also check out This Social Curator Action Plan to learn more about how to repurpose content and save your time and sanity by pulling from content you’ve already created.
While LinkedIn may be a more formal, business-focused platform, that doesn’t mean you can’t add some personal flair to your page or profile so clients, customers, and peers know who you are!
Here are 3 quick ways you can personalize your LinkedIn page or profile:
Use a professional headshot (or even a selfie) for the profile picture. Check out these tips on taking a great profile picture… by yourself!
Use a Social Curator photo (or multiple photos!) for your header image. Watch this Canva tutorial for a complete walkthrough on how to create your own!
Post your Boss Bio in the About section of your page or profile. Learn how to create (or update) a Boss Bio in this article!
Don't forget to check out Jasmine’s top LinkedIn marketing strategies, or listen to Jasmine’s podcast episode with Marcus Murphy as they talk about why business owners need to be on LinkedIn and the best practices to use.
Last, but not least, you can also check out this Action Plan to learn everything you need to know to grow your business on LinkedIn (including a LinkedIn toolkit and a masterclass with a guest contributor)!