A great way to start growing your audience is by identifying your ideal client (also known as your ideal customer avatar or "ICA") so you can learn to speak to them specifically.
👉 The process of creating your Ideal Client Profile is explained in detail in the Social Curator System, so be sure to check out the video series to watch Jasmine's walkthrough on identifying your ideal client. 👈
Once you've identified your target audience, use the tips below to keep your client profile fresh!
Tip 1: Keep an updated list of where your dream customers hang out online.
Join a Facebook Group or follow an Instagram account that your ideal customer participates in. Check-in daily to understand the way members are interacting.
Tip 2: Start conversations with your dream customer.
Leave meaningful comments, offer compliments, and offer helpful feedback.
Tip 3: Make a list of where your dream customer hangs out in real life.
Check out Facebook, Meetup, Bumble, Slack, and MeetMe for ideas.
Tip 4: Stay current with what your dream customer is watching, reading, or doing.
Stay relevant. The more you talk with your dream customer the more you can build trust.
Tip 5: Contribute to podcasts, blogs, and resources your dream customer consumes.
The more people who discover your valuable insight, the easier it will be to point them back to your business.
We can’t wait to see how this clarity helps you speak to your ideal client and grow on social.