As you're working on building your Social Media categories, defining your "why", the reason why you do what you do, is important to writing captions that connect with your followers.
The best way you stick out in a saturated market is by building an experience around your brand and telling people why you do what you do!
Simon Sinek famously says that “people don't buy what you do; they buy why you do it". And no one knows your why until you tell them, so...
Here are three ways to define your why on social media so you can spread your little flame of passion like wildfire:
1. What made you start your business?
Buyers, especially in the millennial market, want to know why they should choose your product or service over someone else’s. You may think your reason is silly and trite, but it just might be the reason why people choose to buy from you.
Did you start making gluten-free tortillas because you had a sister with severe gluten intolerance but wanted her to enjoy all of your Hispanic family recipes?
Did you start creating engravable necklaces because you wanted a special way to carry the memory of your loved ones that have passed away?
Did you start designing wedding gowns and bridesmaid dresses because you were obsessed with the movie 27 Dresses?
2. What are you doing to change the world?
You have the capacity to change the world, even in a small way, so find how doing what you do as a business can help change the world! What are you selling from an emotional perspective? Define for your followers how doing what you do can impact the world, simply by changing one person’s life.
Are you selling convenience for the busy dog mom who needs that walk just as much as their dog does? (dog leashes)
Are you selling the belief in the impossible? (business coach)
Are you selling confidence, assuredness, a way to show up differently in the board room? (hair stylist)
3. Why do you love what you do?
Empower people to understand why you love what you do (even if you feel like it should already be obvious) 😉 because when people understand WHY you do what you do, it helps them comprehend WHAT it is that you do.
Do you love being a virtual assistant because you get to work in your fuzzy socks and pajamas?
Do you love being a landscape photographer because you’ve been able to travel all around in your renovated RV to capture all sorts of beauty?
Do you love being a wellness coach because you’ve been an integral part in helping women lose weight after having children?
So, are you ready? We challenge you to define your why, share your flame, and shine your light for all to see! In fact, send us a DM on Instagram and tell us your why. Hearing why people do what they do warms our fire-loving heart!