Let’s be honest...does anyone know the correct way to spell, let alone pronounce, GIF?!

Whether you say “gif” or “jif” (you know what we mean) or spell it “GIF” or “GIPH”, these short, looping video clips are a fun way to add flare to your content.

So today, we're going to show you how you can create a GIF using only your iPhone...no tech degree required!

How to make your own GIFs:

  1. Record a video on your phone (for best results, use a plain background)

  2. Trim the video to be 2 seconds long

  3. Crop it to your desired size/dimensions

  4. Upload the video to unscreen.com

  5. Download as a GIF and save!

Voilà! In just 5 steps, you’ve created a GIF!

More of a visual learner? Check out Jasmine’s tutorial to see how easy it really is!

Here are our 3 favorite ways to use GIFs for our business:

  1. In Newsletters: We love adding GIFs to accentuate a point in a newsletter, relate to our audience with a pop culture reference, or make them laugh.

  2. As a Pinterest Story Pin: GIFs add a lively dynamic to your Story pins, increasing the likelihood of them being Pinned to your viewers’ Boards.

  3. On Instagram Stories: Using a GIF on an Instagram Story adds a personal, branded touch to your content which can be used to entertain your audience or keep your Stories more visually appealing.

👉Wanna dig deeper?

Check out Issue 35: Using Instagram Stories to Get More Customers to learn other ways to keep your Instagram Stories fresh! In this Issue, you’ll find tips, tricks, and done-for-you templates to help you buckle down, show up, and reach out via Instagram Stories.

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