If you’re currently marketing LinkedIn for your business, you should be using the Featured section to showcase your BEST work.

What’s that, you ask?

The Featured section is an area on the top of your LinkedIn profile where you can showcase work samples that you’re most proud of.

You can feature posts that you’ve authored or re-shared, articles you’ve published, and even external media like images, documents, and links (such as to your website, podcast, or newsletter sign-up form!).

Though you can share unlimited content on your Featured section, we recommend choosing 3-5 pieces that introduce who you are, explain what you do, and showcase your brand for a new Follower.

Ready to start using the Featured section on your LinkedIn profile? Keep reading to learn how!

To feature content that exists on your feed, click the ⋯ More icon from the top right of any post to add it to your Featured section.

To feature an external link or piece of media, click the + Add icon from the top right of the Featured section and the + Add icon again next to the type of media you’d like to feature. Then, give your external link or media file a title and description before clicking Save.

By default, the most recent piece of content you’ve Featured will appear at the beginning of the section. But follow the steps below if you’d like to reorder or remove pieces of your Featured content!

1. Click the 👤 Me icon at the top of your LinkedIn homepage.

2. Select View profile.

3. Scroll down and click the ✏️ Edit icon next to the Featured section.

4. To manage a work sample that you’ve showcased, either select:

5. Once you’ve reordered or removed pieces of your Featured content, click Save.

There you have it, friend! We hope you jump feet first into using the LinkedIn Featured section to showcase what makes you and your business unique.

Check out the Action Plan Your LinkedIn Toolkit! In this Action Plan, you’ll learn how to optimize your profile, our best tips for creating content that attracts the right people, the best way to network like a pro, and how to create your company page. Plus, our guest contributor Michaela Alexis will give you her best growth strategies for the platform and answer your questions in an extensive Q+A!