We have a question for you: do you feel confident when you post?

In other words: do you create content knowing it will capture your audience’s attention or do you find yourself posting and praying it doesn’t fall flat?

Well, here’s the good news: there is a science to creating scroll-stopping content that will resonate with your ideal client or customer.

Let us bust a few myths for you:

  • The algorithm does not play “favorites”

  • Shadowbanning does not exist

  • A post that tanks isn’t “personal”

The truth is that YOU are in control of how your content performs.

So if you’re ready to take control of your social media content and make sure that every post, Reel, Live video, or Story speaks directly to your dream customer, you need to test, track, and analyze your content.

And that’s exactly what we’ll teach you today!

How to Test Your Content

The best way to find out what resonates with your audience is to test different aspects of your content and see what resonates most (by what gets the most views, likes, comments, shares, and saves).

Our recommendation is to test one thing at a time so you get clear data.

For example, if you want to figure out what day of the week gets the most engagement from your audience, don’t post 5 days in a row at different times… post 5 days in a row at the same time to get accurate results.

Here are few ideas of different things you can test in your content:

  • Topic or Category

  • Time of Day

  • Day of the Week

  • Length of Video/Post

  • Hashtags

  • Audio Type for a Reel (music, what types of music, or talking)

  • Length and Detail of Caption (are the Insights better in the Reel or in the caption?)

  • Personal Appearance (not necessarily HOW you look, but if you show your face or not)

As you can see, we don't know what will resonate until we test, but the good news is that you can really test anything!

Once you have decided on an element of your content you’d like to test, commit to it for at least one week (but preferably longer, such as a few weeks or a month). Then, start posting…. And get tracking!

How to Track Your Content

Keeping track of what performs well and what doesn’t is EASY with the tracking template we created for you.

To use the spreadsheet, simply select File → Make a copy to add and edit it within your own Google Drive account.

In the template, you’ll see the following columns for you to document your social media analytics:

  • Date posted

  • Time posted

  • Title or Description of your content

  • Type of Content

  • Caption

  • Hashtags

  • Length (if applicable)

  • Audio (if applicable)

  • 48-hour analytics including:

    • Views

    • Likes

    • Comments

    • Shares

    • Saves

Once you have documented how each piece of content performs in a 48 hour period, it’s time to analyze the data!

How to Analyze Your Content

In this step, set some time aside to study the spreadsheet you created for any trends.

  • Do posts at 8am tend to perform better than 8pm?

  • Are your Reels with voiceovers trending better or worse compared to ones with music?

  • What length of caption is getting the most comments?

Once you recognize the trends, use the information to determine what you should be testing next.

We have FUN news for you: you will ALWAYS be testing, tracking, analyzing, and iterating based on the data.

And the best part? This data is what will lead to you having confidence in every single post!

So get testing, tracking, and analyzing… and we can’t WAIT to see how you adjust your social media marketing efforts accordingly.

👉Wanna dig deeper?

Issue 22: Social Analytics - Knowing WHAT and WHEN to Post will help you take out the guesswork and save time to ensure you’re posting exactly what your followers want to see.

With help from an incredible guest contributor, this Issue walks you through how to create an Ideal Client Profile, measure post-performance, and outline how to understand engagement for business growth.

Did this answer your question?