Are you wondering whether or not you should have multiple social media accounts for brands or businesses?
We hear this question often, and though it varies from person to person and business to business, we’ve identified the top 3 types of situations Social Curator users are often in:
They have multiple businesses with the same ideal client/customer and aren’t sure if they should have one or multiple accounts
They have multiple businesses with different ideal clients/customers and aren’t sure if they should have one or multiple accounts
They have multiple accounts for multiple different businesses but don’t know how often to show up on each
Did any of these resonate with you?
Below are three REAL questions from fellow Social Curator users to help you identify what advice you need.
Before you dive in, however, it is important to know who your ideal customer is, as much of the advice in this article pertains to this.
You Have Multiple Businesses with the Same Ideal Client/Customer
Question: “I need advice on how/which business to market/promote. I am both a Beachbody Coach and a Brand Partner for an athleisure wear line. On paper, these seemed perfect to coincide, but now I am having a hard time knowing which to promote. I don't want to cross-promote but my target audience would be able to benefit from either product.”
Answer: This is a fantastic opportunity for any business owner. Most business owners dream to have one follower that could become two separate customers! *So let’s clap that up!*
If you have one social media account where your followers can invest in multiple products and you feel that both products would fit one dream customer, then it’s totally fine to intermingle both products on one account!
The real question is: does my dream customer have the ability to purchase both products?
If the answer is yes, it’s totally fine to have one social media account to promote two offers.
You Have Multiple Businesses with Different Ideal Clients/Customers
Question: “I’m trying to market multiple things under one handle (and I REALLY don’t want to create a new profile if there is a creative way to not have to)... We are full-time musicians, primarily in the Wedding industry, but I am also trying to really build up my health and mindset coaching business.”
Answer: If you are selling a product or service that doesn’t serve the same customer, it is vitally important to have two separate accounts.
Of course, there is a *possibility* that a client who’s looking for a musician for her wedding would also be interested in mindset coaching… but the majority of your customers will fall under one or the other.
The goal of each account is to make your content feel tailor-made for your dream customer by highlighting their pressure points and desires.
If each of your brand’s prospective dream customers do not coincide, create two separate accounts so you can successfully speak to them.
In a perfect world, you’d post on each account every day. But if that is not possible, decide your bandwidth for how many times per week you can post, then post on the separate accounts according to how much of your business and income you’d like to gain from each one.
You’re Not Sure How Often to Post on Multiple Accounts
Question: “I'm trying to get more clarity on how to have one voice, or if I should have 2 separate accounts. I've been working face to face for years as a Christian counselor, so I opened a personal account where people know me as a spiritual coach. Recently, I studied Nutrition and Health coaching, so I opened a different account related to Health and Wellness. I've been kind of stuck on how to continue showing up… two accounts is a lot to manage.”
Answer: Ask yourself: how much of your business do you want to come from being a Christian counselor and how much do you want to come from Nutrition and Health coaching?
Again, In a perfect world, you’d post on each account every day. But if that is not possible, decide your bandwidth for how many times per week you can post, then post on the separate accounts according to how much of your business and income you’d like to gain from each one.
Remember: if you’re speaking to two different audiences, it’s great to have two separate accounts to focus on the pressure points and desires of each of those followers.
Then, you can create solutions that are tailor-made for your brand’s dream customer using Social Curator resources!
👉 Wanna Dig Deeper?
Check out Issue 34: Creating A Unique Brand Experience On Social Media to identify what your brand does, the brand words your ideal client/customer would use to describe your brand, and what experiences you can create for your brand on and off social media.