Have you felt unsure if you’re doing everything right, nothing right… or somewhere in between when marketing your business on Instagram?
Talk about being in the right place at the right time!
You’re about to learn a simple and effective step-by-step strategy of how to audit your own Instagram account to get more:
Followers,
Engagement, and
Customers.
Ready for your Social Media Makeover? Keep reading to find out how to self-audit your Instagram account!
1. Audit Your Profile Photo
One of the most powerful elements of your Instagram account is your profile photo.
Your profile photo is a calling card, a relatively easy way to connect with prospective clients… and yet so many business owners upload their logo rather than themselves, a distant photo where you can’t see the details, or, worse, a photo of a group so the user can’t tell whose profile they’re looking at.
Your goal as a business owner is to build trust with your followers, so they feel comfortable becoming a customer.
Studies have shown that humans create trust, firstly, on a visual level. We initially study a person’s eyes, then judge their overall demeanor.
>>A good profile photo is one that helps your followers CONNECT with you.<<
Make sure your profile photo is taken with good lighting and there’s a sense of eye-to-eye contact between you and someone visiting your account.
2. Audit Your Bio
It takes just a few seconds for someone to decide whether they’d like to follow you… and your Instagram bio is the main reason.
Priming your audience for sales happens the moment they land on your account, and in order to do that, your Instagram bio needs 5 key components. Learn everything you need to know by clicking on this short class >>Build A Boss Bio.<<
3. Audit Your Posting Consistency
Consistency is one of the MOST important ingredients to sales
Consistency does not mean posting every day, but it DOES mean choosing how many days a week you WILL post and then sticking to your plan.
Keep in mind: One of the quickest ways you can lose your momentum on social media is by setting unrealistic expectations for yourself, which in turn leads to you losing confidence in your abilities.
It’s far better to consistently post 3-4 times a week than to post every day for 3 weeks and stop posting consistently because your plan became overwhelming because it wasn’t sustainable.
Be honest with yourself about your capacity, then establish a realistic time frame and schedule for posting on social media.
4. Audit Your Engagement Level
If you want to GET engagement, you must GIVE engagement.
Your engagement level = how often you respond to comments and DMs with thoughtful replies (4 or more words).
At Social Curator, we teach the 10x Rule:
>>You must GIVE 10 times the engagement you want to receive!<<
It’s easy to engage with your Ideal Client on social media when you have >>THIS<< action plan inside your Social Curator Dashboard.
These actions include quick and simple engagement tasks that help you show up, stay consistent, and engage with your Ideal Client on social media every day!
5. Audit Your Use of The H.IC. Formula In Captions
Want the most straightforward and time-saving approach that ensures ALL of your content is consistently engaging? We got you covered!
The H.I.C. Formula is the foundation of all of our content. (Posts, Reels, Stories, podcasts, videos, and more!)
Do your captions follow the H.I.C. Formula?
Hook: a scroll-stopping headline that captivates your audience
Insights: the value you’re offering to your audience
Call to Action (CTA): boost engagement by asking your audience to do something.
Want to learn more about this game-changing formula? Dive into the Hooks & Calls-To-Action article!
And just like that, you know how to self-audit your Instagram account in five easy steps!
5-Step Self-Audit Recap
Show up confidently and strategically by auditing your:
Profile Photo,
Boss Bio,
Post Consistentency,
Engagement Level, and
Use of H.I.C. Formula.
It’s time to take action, and we're here to help! Build momentum and confidence in your business by choosing ONE of these steps to complete today!
👉 Wanna Dig Deeper?
Want to learn more? Watch How to Self-Audit Your Social Media Account in the Social Curator Community and if you’re ready to really level up your social media, read Tracking Your Engagement Stats and start taking action today!