We’re about to #spillthetea on hashtag limits and best practices for the most commonly used social media platforms.

Here’s the deal, staying up-to-date on social media policies and procedures can sometimes feel like a full-time job… Ain’t nobody got time or patience for that!

You’re busy building your dream after all, which is why we’re staying on top of all the up-to-date platform best practices in this article so you don’t have to!

Alright, let’s dive in!

Let’s get one basic question out of the way first… Are hashtags really still necessary?

YES. Hashtags are a necessary component to helping your ideal client discover your business. Think of them as the flashing neon lights that help your business stand out on an overcrowded street, and attract your ideal client.

Now that we’ve got that out of the way, let’s get into the basics of how to use hashtags on the most common social media platforms.

Are there limits to how many hashtags you can use?

There are no limits to your AWESOMENESS... There are, however, limits to how many hashtags you can use on certain platforms.

These are the current hashtag limits for the following platforms:

Instagram = 30 hashtags

Facebook = No limit

TikTok = 100 character limit

Twitter = 280 character limit

LinkedIn = No limit

YouTube = No limit

Pinterest = 20 hashtags

Keep in mind: Hashtag limits are important to know, but it’s less about how many you use, and really more about how you use them.

Ready to discover best hashtag practices for each platform? Let’s get into it...

(Pro Tip: Since you don’t have time to waste, feel free to scroll to the platform(s) that are most relevant to you, your business, and your ideal client.)


Hashtag Limit: 30

Best Practices:

  • Always include hashtags in the caption (NOT the comment).

  • Just because you can use 30 hashtags, doesn’t mean you should use that many (less is more when it comes to using hashtags effectively).

  • Do your best to use hashtags that don’t have more than 1 million posts attached to them already (the higher the post count, the less discoverable your content will be).

  • Use hashtags your IDEAL CLIENT is using, not just what your business would use (e.g. If they’re looking for cheap vacations, and you’re a travel agency… #travelingforcheap will be more effective than #travelagent.

(For help on discovering who your ideal client is and how to speak to them on social media, check out this game-changing resource.)


Hashtag Limit: No limit.

Best Practices:

  • We’ll keep this one short and sweet: hashtags have not proven effective on Facebook.

  • If you think 1-3 hashtags will add value to your post… Go for it! Just remember to use them sparingly so the hashtags don’t distract from your content.

DON’T worry, friend… While it may feel like a bummer that hashtags aren’t effective on Facebook, staying consistent and creating impactful content for your ideal client is still VERY effective. So, keep up the good work!


Hashtag Limit: 100 character limit

Best Practices:

  • Hashtags aren’t clickable but they do work the same as Instagram when it comes to discoverability.

  • Keep your caption short. Since you only have 100 characters available, save room for more #’s. This strategy will help you stand out and attract your ideal client.


Hashtag Limit: 280 character limit

Best Practices:

  • Tweets were meant to be short… so keep your message concise.

  • Twitter suggests using no more than 1-2 hashtags in your tweets.


Hashtag Limit: No limit.

Best Practices:

  • Similar to Facebook, there’s no limit to how many hashtags you can use, however, industry experts recommend using no more than 1-2 hashtags.

  • Using too many will make you look unprofessional, spammy, and too sales(y).


Hashtag Limit: No limit.

Best Practices:

  • Add hashtags in your video’s title and description when you upload a video or record a Short on YouTube.

  • Include hashtags in your title and description because they link to a results page featuring other videos sharing the same hashtag.

  • DO NOT over tag: If your video has more than 60 hashtags, YouTube will ignore all hashtags on your video.

  • Over-tagging may result in the removal of your video from your uploads or from search.

  • Do not use misleading or irrelevant hashtags, doing so may lead to your video being removed.

  • Only use up to 15 to keep your content from looking too spammy.


Hashtag Limit: 20

Best Practices:

  • Pinterest no longer recommends hashtags and they have officially stated that hashtags are d-e-a-d. And it's all because spammers ruin everything! This means the Pinterest algorithm may be suppressing pins that contain hashtags in the descriptions so make sure you stay away from them.

Let’s recap the hashtag best practices that apply no matter what platform you’re on:

  1. Know who your ideal client is, before choosing hashtags.

  2. Choose quality over quantity (Just ‘cause you haven’t reached the limit yet, doesn’t mean you should).

  3. Hashtag generators can give you a jumpstart when you’re stuck. (Learn more about our go-to hashtag generators)

  4. Use hashtags your IDEAL CLIENT uses, not just what your business would use (e.g. if they’re looking for vegan meal ideas, and you’re a health & wellness coach… #vegancooking will be more effective than #healthcoach).

There you have it. Your most up-to-date hashtag limits and best practices for the most commonly used social media platforms.

REMEMBER… Hashtags help you get discovered, but your content is what keeps

your ideal client engaged

Your consistency and quality of content are what increase engagement and drive the results you’re looking for. Can we get an #AMEN?!

👉 Wanna Dig Deeper?

Issue 38: Cracking the Hashtag Code will give you the support and resources you need to help get your business discovered on Instagram using hashtags. Spoiler: the accompanying workbook will help you come up with over 100 hashtags for your content!

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