You did it! Your website is published for all the world to see… Now what?
If you’re anything like us, the process of building and designing a website probably felt like such a huge accomplishment, that you found yourself anticipating a parade of eager followers from your social media rushing to your site as soon as you hit publish.
Well, unfortunately, it doesn't work like that.
In order to entice your followers to leave social media and visit your website, you need to give them a REASON to visit.
If this news leaves you feeling a bit overwhelmed, don’t worry! You came to the right place because we’re about to spill the tea on 10 ways you can entice your followers to leave social media and visit your website.
You’ve got no time to waste, so feel free to scroll through all 10 ways, or jump to the ones that you’re most interested in (we won’t tell if you skip ahead)!
1. Talk about it
Talking about your website and sharing the process of it getting built or updated may sound boring, but trust us, it can be engaging, educational, and a lot of fun.
We do this a lot at Social Curator by highlighting our innovatively awesome tech team, and sharing what features they’re currently building to enhance our website features.
Let’s see how this could entice users to leave social media and visit your service or product-based business’s website:
Service-based business: A hypnotherapist could ask their follower's advice on which “about me” picture to choose for their new website.
Product-based business: A hat boutique could share that they’re having fun writing product descriptions for their new product page.
Whatever you do, have fun with it, and know that the more you talk about and include your followers in the creation process (in Posts, Lives, Reels, Blogs, etc.), the more invested they’ll be when it comes time to launch your website.
You may be thinking, I can’t afford to give anything away for free yet.
Listen, we may be calling it a giveaway, but you’re really the one winning the prize… in the form of increased traffic, engagement, trust, email addresses, and sales to name a few.
Not so bad, when we put it that way, huh?
Let’s see how giveaways could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A boudoir photographer could entice her social media followers to her website by doing a giveaway for a free mini-session.
Product-based website: An Apple Watch band designer could host a monthly drawing for a free band.
If we had a nickel for every time we took a quiz to determine which house we belonged in at Hogwarts… Well, let’s just say we’d huffle puff right outta here.
Since the wizarding world can only live in our imagination, we’ll stick with recommending magical quizzes that entice followers from social media to your website instead.
Let’s see how quizzes could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A birthing doula could create a fun quiz that determines birthing plan styles.
Product-based website: A greeting card designer could create a quiz that determines your gift-giving love language (e.g. acts of service, quality time, etc.)
Remember to make these quizzes educational, entertaining, and/or empowering, and be sure to talk about them on social media often! Each time you do, be sure to celebrate with a Butterbeer!
4. Share the behind-the-scenes of your website process
Followers love getting a peek behind the scenes of what it is you do, and the nitty-gritty details of building your website are no exception. Whether you’re building or updating your website there’s a massive amount of content you could share throughout the process.
Let’s see how offering a sneak peek behind the scenes could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A Vegan Transition Coach could share a picture of the new vegan ceviche they made for their new website and direct followers to their website for the recipe.
Product-based website: An essential oils consultant could entice their followers and build anticipation with a sneak peek of a new product about to launch on their website.
When your followers feel like they’re a part of something exclusive (like going behind the scenes), your business is more likely to stand out from the competition.
5. Run a contest
Similar to giveaways, contests are another incredible way to entice your followers to your website. You may be wondering how a contest differs from a giveaway. While contests can run very similarly to giveaways, they tend to have juicier prizes with potentially higher value (e.g. a weekend getaway/a free 3-month subscription/etc.)
Let’s see how running a contest could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A Dance Company could run a contest on their website where entrants could win free unlimited dance lessons for 30 days.
Product-based website: A Grilled Cheese Food Truck could run a contest on their website where followers could win free lunch for 1 year.
6. Host a guest blog contributor
Inviting a guest blog contributor is not only effective in enticing and diversifying your website traffic, but it also builds community during a time that connection is craved more than ever!
Let’s see how inviting a guest blog contributor could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A Beehive removal service could ask a beekeeper and honey farm to write a blog about how to, “Be Kind to Bees.”
Product-based website: An author of an outdoor guidebook could ask a nature photographer to write a blog about, “How I Got That Shot.”
Being an entrepreneur can often feel isolating. The good news is that there’s a lot of incredible people like yourself who would jump at the chance to collaborate with fellow entrepreneurs.
7. Collaborate with and be a guest contributor on another business’s website
Because we’re obsessed with collaborating, let’s dig a little deeper into how BEING the guest blog contributor for another business could entice users to leave social media and visit your service or product-based business’s website.
Creating content for another business’s website introduces you to a new audience, which not only extends your business’s reach but gives you an opportunity to include a CTA (Call to Action) at the end of your blog that invites them to visit your website.
Let’s see what this could look like:
Service-based website: A wedding planner could be a guest contributor for a specialty wedding photographer’s website, writing about, “3 Unexpected Things to Keep in Mind When Choosing a Venue.”
Call to Action that entices users to visit your website: “Thirsty for more magical wedding tips? Visit mywebsite.com"
Product-based website: An all-natural skincare line could be a guest contributor for a tanning salon’s blog, talking about, “5 Tips for Curing Dry Skin.”
Call to Action that entices users to visit your website: “Learn how to avoid the top 3 skincare fails that are aging your skin at mywebsite.com"
8. Write blog content your ideal client would find helpful
This may sound obvious, but if it were more businesses would do it effectively. The best way to entice traffic from social media to your website is to give them more of what they want on your website.
The easiest way to figure out what that is is to see which of your posts have the highest engagement, and then write and repurpose more content around that subject.
Let’s see how writing helpful blog content could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A pelvic floor therapist discovers her Reel on intimacy after birth was her most popular to date, so she repurposes the content in her Reel and goes into further detail in a blog post.
Product-based website: A Chocolatier discovers his Instagram Story on where and how he sources his cocoa beans is his most popular, so he uses the same content to write a blog, which he then uses as a script for his next YouTube video.
Long story short… leave your assumptions at the door, and let your followers tell you what they want.
9. Keep content updated
Imagine walking by a clothing store that had the same dress featured in their store window for the last three years, what are the chances you’d feel enticed to go in?
The same is true for your website. Even if the majority of what you do as a business remains the same, you gotta keep your “store window” updated, or else your business will go unnoticed.
Let’s see how keeping your website content updated could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A Personal Trainer changes her homepage and “About Me” pictures monthly, and ensures her article dates are current and show consistency.
Product-based website: A plant nursery rotates featured homepage pictures, keeps their plant inventory updated daily, and posts weekly blogs.
If you’re not active and engaged with your own website, how do you expect your followers to be? Remember: Google favors websites that stay active and updated, so stay consistent and keep your website alive!
10. Email Opt-ins or “Freebies”
When you give your followers an opportunity to opt-in to a FREE resource that they find educational, entertaining, and/or empowering, the chances of them visiting your website significantly increase.
Let’s see how creating email opt-ins or “freebies” could entice users to leave social media and visit your service or product-based business’s website:
Service-based website: A Business Coach creates an Instagram Reel, asking their followers, “Do you need ideas on how to create opt-ins for your followers? Visit mywebsite.com for your free guide on the “10 Easy Ways to Create an Opt-in.”
Product-based website: An online craft boutique creates a “How to knit a beanie” digital guide, and offers it to followers for free when they opt-in on their website.
There you have it! 10 ways to entice users to leave social media and visit your website.
We hope you have a checkered flag handy, cause once you put these 10 tips to use, your followers will be RACING to your website!
Not only will these tips attract and increase your website traffic, but they’ll also do so by adding value and building trust with your followers. Now that’s what really primes your followers to buy what you have to offer.
👉 Wanna Dig Deeper?
Eager to learn more about how you can optimize your website for the social media followers you enticed to visit and how to ensure they’re primed to make a purchase? Issue 54: How to Use Social Media to Get More Sales on Your Website is the game-changer you need.