Do you feel completely lost when trying to find your dream customer or Ideal Client?

You’re not alone. Determining and finding your Ideal Client takes some work… but it’s worth it because once you know WHO they are, you can more effectively find, speak to, and grow an audience that wants and needs the product or service your business offers.

Consider this article your trusty 3-step guide on where you can discover them and how to lead them to your business!

Keep reading to learn:

The foundation of getting sales on Instagram is knowing WHO your business is for. Easy right?

It will be once you do the necessary work of discovering who you’re actually selling to. Here’s where it’s harder than you may think… You must be specific. Like, really specific.

Let’s be real: your product or service is not for everyone. In fact, we’d say it shouldn’t be for everyone.

The hard part is resisting the urge to sell to everyone because you’re worried if you get too specific, you’ll miss out on sales. That’s a very real and common feeling.

Your Ideal Client is not just an age group, gender, or race. They are a real person with wants and desires and has problems that YOUR business can help them with.

When you speak to that person, they will spark a fire volcano of growth for your business. So get *specific*… and know WHO you are selling to.

That business that sold household cleaning products?

Imagine if, instead of trying to sell to ‘everyone with a home,’ they targeted their marketing efforts to young women who recently pivoted their career from working in the office to working remotely so they could enjoy more autonomy.

That divorce lawyer?

Imagine if, instead of trying to serve ‘anyone getting divorced.’ they targeted their marketing efforts to single fathers in Arizona who were fighting for custody of their kids.

Don’t worry. We’ve taken the guesswork and frustration out of identifying your Ideal Client for you! All you have to do is click >>HERE<< and you’ll have everything you need!

And just like that, you’re ready for your next step!

In other words, what platform do they quickly scroll through first when they’re waiting in line at the grocery store, the airport, the school drop-off, etc.? What accounts do they comment on or engage with often?

It’s ok if you’re a little uncertain. Simply start by picking the most likely platform and then move to Step 3. If you can’t find them on that platform after 2-4 weeks, try another.

Once you know where your Ideal Client is, it’s time to begin natural conversations.

Let’s walk through a service and product-based business example of what this really looks like.

Service-Based Business Example:

Nicole is a Nutrition Coach who focuses on nutrition for women in their thirties.

Nicole’s Ideal Client is:

To find her Ideal Client, Nicole goes to the accounts where Jessica hangs out the most and scrolls through the comments to find responses from those who look like her Ideal Client.

Once she finds them, she either:

Product-Based Business Example:

Colleen is a Natural Makeup and Skincare Distributor who helps women in their twenties establish a skincare routine.

Colleen’s Ideal Client is:

To find her Ideal Client, Colleen goes to the accounts where Emily hangs out the most and scrolls through the comments to find responses from those who look like her Ideal Client.

Emily then either:

There you have it, friend! Who knew finding your Ideal Client was as easy as 1, 2, 3?!

Want to see the step-by-step of exactly how to follow these strategies? Watch >>this 30-minute class<< taught in our Social Curator Community.

Now that you know who your Ideal Client is, where they are, and how to hang out with them on social media, you’re primed to make some sales! Take your business to the next level with the game-changing steps found in Irresistible Sales Strategies for Social Media.